17th Sept 24
Video Content Amplification strategies on Instagram, YouTube, and LinkedIn
The biggest story to emerge from the general elections was the rising influence of YouTube, which has 450 million followers in India.
7th August 24
How Indian PR Pros get Journalists to Correct Story Errors
In the 2000s, fresh from TV business journalism, I worked on PR for brands as an independent consultant. Two experiences with India's leading pink papers about corrections stand out.
18th July 24
Maintaining credibility and authenticity: Challenges for PR in fake news era
Amidst the spread of misinformation in today’s digital age, The 23 Watts, a new-age communication consulting firm, has released a report exploring the relationship between Delhi Youth, notably Generation Z (Gen Z), and ‘fake news’.
30th June 24
Sustainability narratives and greenwashing
Hailing from the old lanes of Dadar and Bandra lived Radha Deshmukh and Rebecca Carvalho, who are completing 15 years of their friendship today.
20th June 24
In Conversation With Jaideep Shergill, Pitchfork Partners | BW Marketing World
Jaideep Shergill, Founder, Pitchfork Partners discusses the changing landscape of public relations in the digital age.
1st April 2024
Daylon Dcruz on Mastering the Art of Crisis Communication
In today's fast-paced world, every company faces the potential for a public relations crisis. To navigate these turbulent times, effective communication and a well-honed crisis management plan are essential.
28th March 24
When I Started working in PR, I was reporting to a woman boss: Jaideep Shergill
Jaideep Shergill, Pitchfork Partners shares the valuable lessons he learned from the women and how they set the bar high for efficiency and adaptability
20th March 24
The Culture Wars: When brand culture collides with cancel culture
Jaideep Shergill, Co-Founder of Pitchfork Partners, discusses how cancel culture challenges brands, stresses the importance of understanding demographics, and highlights brands like Amul, which stay true to their values.
29th Feb 24
PR holds a prominent seat at the table: Daylon D'cruz
In today's 'Love for profession's series, Daylon D'cruz shares the evolution of communications industry form a 9-5 teller of the 90s to an ATM in the mid-2000s to mobile banking
23rd Feb 24
Winning hearts and markets through purpose-driven branding
Jaideep Shergill of Pitchfork Partners shares his views on purpose-driven branding; how it can be a differentiator for brands. He also shares how it goes beyond CSR.
20th Feb 24
Tapping into the might of regional PR - Strategic integration, and not numbers game
As regional public relations (PR) continues to expand its influence, it brings a distinct set of strategies to the table, tailored to the nuances and preferences of local audiences.
13th Feb 24
How PR is revisiting storytelling narratives to create authenticity for new age consumers
In an era dominated by digital landscapes and evolving consumer expectations, the Public Relations industry finds itself at a pivotal juncture. With authenticity emerging as a cornerstone of brand-consumer relationships, the art of storytelling takes center stage.
7th Feb 24
When shock tactics backfire: Lessons from Poonam Pandey hoax case for ad industry
In the film ‘Sarkar’, Amitabh Bachchan’s character Subhash Nagre warns, “Paas ka faida dekhne se pehle door ke nuksaan ke bare mein socho (Before looking at the short-term gains, look out for the long-term loss)”.
6th Feb 24
The many tools in PR professionals’ arsenal to fight misinformation crises
The dual nature of news and social media presents a double-edged sword. While these platforms serve as valuable tools for communication and information, they are equally vulnerable to manipulation and misuse.
20th Jan 24
Excel Awards Celebrates Outstanding Achievements In Communication & PR
BW Marketing World Excel Awards applauds over a 100 noteworthy achievements in communication strategy, media relations and crisis management in the Indian PR and corporate communication industry
17th Jan 24
The power of personal branding: Navigating success in India’s dynamic landscape
Jaideep Shergill of Pitchfork Partners shares his views on personal branding; how it can be a double-edged sword. He also shares dos and don’ts for approaching personal branding.
20th Dec 23
e4m PR and Corp Comm Maestro Awards 2023
The first edition of exchange4media's PR and Corp Comm Maestro Awards 2023 was unfolded on December 19,2023
20th Jan 24
Meet e4m PR & Corp Comm's Top 100 Influential Game Changers 2023
The 5th edition of exchange4media;s 'Top 100 Influential Game Changers 2023' list was announced on December 19, 2023
19th Dec 23
India PR Industry year end review, look ahead at election year 2024
It's that time of the year again, to review the year gone by. At a time when AI shook up every industry, including PR, PRmoment India speaks to a range of PR leaders to find out what were the drivers for 23 and what trends will influence 2024.
9th Dec 2023
Golden ERA of PR: The Legends who wrote the history of Indian PR
e4m presents the outstanding veterns who have revolutionnised the PR Industry with their expertise and strategic acumen
5th Dec 2023
Rewind 2023: Jaideep Shergill on Pitchfork Partners’ integrated solutions move
It’s that time of the year when we review the most significant industry developments as the year draws to a close.
3rd Oct 2023
e4m unveils list of 'top 25 PR Agencies 2023'
The exchnage4media;s fourth annual initiative aims to choose, acknowledge and felicitate outperforming agencies and brands in 2023
23rd Sept 2023
e4m unveils winners of 3rd edition of PR and corporate communications 30 Under 30
At the virtual event. top achievers of the communication industry aged 30 and under were recognised and felicitated by an esteemed jury
14th August 2023
Opinion: Twitter vs Threads - what brand communicators need to know
The faceoff in the brand communication industry only underscores the importance of defining clear goals and choosing the right approach, says the author
23rd July 2023
Threads: A brand engagement powerhouse or a fad?
Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode
11th April 2023
There’s growing reliance on data-driven strategies & analytics in PR today: Jaideep Shergill
In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period.
1st March 2023
Comms News Hall of Fame – 2023
Over the years several retired professionals have been honoured with the Lifetime Achievement Trophy at different award programmes.
