FMCG in the lockdown: Serious hurdles, clever solutions
The lockdown forced by the coronavirus pandemic led to the shutdown of factories and supply chains, making 278 million sq mt of retail space redundant, according to a Euromonitor study. This followed India’s worst economic performance in a decade, strengthening fears about what would come next. Fast moving consumer goods (FMCG)
Communicating during the coronavirus emergency
Ever since coronavirus was recognised as a global threat, the world can seem to talk of nothing else. The media has gone into overdrive, stock markets have plunged, businesses have stopped staff travel, and most major events and film releases have been postponed. Industries like travel and, in fact, all
What brands are doing about harmful content
On January 22, in Davos, the World Federation of Advertisers (WFA), representing $97 billion spent by six agency holding companies on behalf of 39 advertisers, outlined a plan to “suffocate” harmful digital content by choking the flow of advertising money to those spreading it. The brands represented by WFA include
How brands remain relevant over time
How do companies in the same business for decades stay meaningful for their customers? The customer, after all, is ever-evolving but the business’ products remain the same albeit with some variations.
Sustainability: Can PR be a corporate catalyst?
It may be the buzzword today, but sustainability has taken its time to float into the mainstream. In business, a social outlook was sometimes looked down upon as a distraction because the primary objective was profit. However, rising audience awareness and empowerment, as well as imperatives like climate change, have
Surviving a transformed world: what businesses can expect
The lockdown is battering the global economy and many believe a recession has already set in.
How to do a lot with small PR budgets
As business tighten their belts in tough times, communication budgets are the first to be cut. However, even in such times, few question the need for outreach. The question then is how to make smaller public relations (PR) budgets go far. The PR industry, especially in India, is conscious that the
Trust impacts the bottomline. Act now!
While businesses understood long ago the need to create a positive perception, its connection to the bottomline was tough to quantify.
How Amul, Kent may have struck the smartest deals of the World Cup
Cricket-crazy India has always had major contests to tune in to periodically.
A year after Sorrell’s exit from WPP, what’s changed for both?
It’s just over a year since that shockwave roared through the marketing communication universe.
