Ever since coronavirus was recognised as a global threat, the world can seem to talk of nothing else. The media has gone into overdrive, stock markets have plunged, businesses have stopped staff travel, and most major events and film releases have been postponed. Industries like travel and, in fact, all

On January 22, in Davos, the World Federation of Advertisers (WFA), representing $97 billion spent by six agency holding companies on behalf of 39 advertisers, outlined a plan to “suffocate” harmful digital content by choking the flow of advertising money to those spreading it. The brands represented by WFA include

How do companies in the same business for decades stay meaningful for their customers? The customer, after all, is ever-evolving but the business’ products remain the same albeit with some variations.

It may be the buzzword today, but sustainability has taken its time to float into the mainstream. In business, a social outlook was sometimes looked down upon as a distraction because the primary objective was profit. However, rising audience awareness and empowerment, as well as imperatives like climate change, have

It’s just over a year since that shockwave roared through the marketing communication universe.