Surviving a transformed world: what businesses can expect
The lockdown is battering the global economy and many believe a recession has already set in.
How to do a lot with small PR budgets
As business tighten their belts in tough times, communication budgets are the first to be cut. However, even in such times, few question the need for outreach. The question then is how to make smaller public relations (PR) budgets go far. The PR industry, especially in India, is conscious that the
Trust impacts the bottomline. Act now!
While businesses understood long ago the need to create a positive perception, its connection to the bottomline was tough to quantify.
Let’s debate social media as a weapon of mass misconstruction
Politics can be divisive and political advertising often plays the role of divider in chief.
